October 14, 2022
Niclas

Pitch Deck Definition? - What is it and why do you need one?

What is a pitch deck - the pitch deck is the document that accompanies your proposal. It's a tool to help you wow your audience and convince them that your idea is worth investing in.

11 minutes
What is a pitch deck - the pitch deck is the document that accompanies your proposal. It's a tool to help you wow your audience and convince them that your idea is worth investing in.

Article Contents

Do you know what is a pitch deck? If not, let's start with pitch deck definition that tells you its purpose and what it includes. Knowing what is a pitch deck allows you to create an impressive pitch deck with all the necessary elements.

A pitch deck is a presentation that concisely presents the problem, the solution, and the company’s path to success. This presentation is typically done at business events in an effort get investment capital.

Why A Pitch Deck is the Most Important Tool for Your Startup?

Now that you know what is a pitch deck, its time to know why it is vital for a business. After all, most successful startups have one thing in common, impressive pitch decks. Great pitch decks can help a startup get to the point and have prospects understand their value proposition. It allows them to tell their story in a way that is concise and engaging, as well as helping potential customers understand how it will benefit them or their company. A great pitch deck helps prospects see themselves using this product with clear use cases and testimonials from real customers.

The ultimate goal of your slide deck is to quickly and easily convey your business idea after which you can gain the trust of possible investors.

Relevant points for every Pitch Deck
Tools for startup

The Purpose of a Pitch Deck

You cannot answer what is a pitch deck or pitch deck definition without knowing its purpose. The pitch deck is the most vital part of the startup's presentation. It is often used by startups to persuade investors to invest in their company, and get funding for their product.

The purpose of a pitch deck is to concisely communicate the startup's strengths and goals in an easy-to-understand way, while trying not to overwhelm the listener with too much information. A good slide deck should be able to convince investors that the company and/or the product has a potential for success.

A pitch deck is a concise and attractive presentation of the project to potential investors. It is used to persuade investors and convince them to invest in the project. It should include all necessary information about the idea, team, and potential opportunities for growth.

Some important aspects of a pitch deck are:

  1. The problem it solves
  2. How it solves the problem
  3. The solution it presents
  4. The market opportunity for its solution

Investors and potential clients view a pitch deck as the first impression of the business. It is usually a combination of a presentation, slide show, and brochure that covers all aspects of the company.

The aim is to convince the investor to invest in their company. In order to do this, you need to create an emotional connection with the potential client through clear and concise content.

Emotional Connection with the Investor
Pitch Deck

The Anatomy of a Successful Startup Pitch Deck

A successful startup slide deck should represent the company’s values, give an overview of the company’s product or service, include a roadmap for the future and explain how the product or service is different from competitors'. It should also include key financials that demonstrate there is a need for this type of startup. The more specific you are with your information, the more likely investors will be to invest in your company.

The best way to make sure your deck is successful is by making it visually appealing. You can use design elements like pictures and graphics to make it easier for investors to digest. When creating graphics, make sure they are not too cluttered with too much information as it can seem overwhelming and distracting.

A hallmark of a successful startup pitch deck is the ability to convey the company's value proposition in a compelling and accessible way. The founders should never underestimate the importance of their pitch deck in securing funding and acquiring new customers.

The pitch deck needs to be able to answer the following questions:
  1. Who are you?
  2. What are you selling?
  3. How are you different from your competition?
  4. What is your value proposition?
  5. Why should the audience buy from you and not your competitors?

The key points of a presentation deck are that it sells an idea, not a product. It's not about what's in the product, but what happens when people buy it. So, before creating anything for the pitch deck, think about this question: "What does my company do?". It's highly recommended to follow our pitch deck outline and structure guide.

How Your Pitch Deck Will Convince Your Investors

Your presentation deck can make all the difference in your quest for funding. It is not only the way you present yourself but also the way you present your project.

The aim of a pitch deck can be thought of as 3-fold:

  1. To stay on the other person's radar
  2. To answer questions that are being asked or that might be asked, and
  3. To get their attention in order to have them want to have a conversation with you about what it is you are doing.

In order to successfully convince investors, you need to be confident in the products and services you offer. You also need a cohesive, well-designed pitch deck that makes a compelling argument.

well-designed pitch deck
Pitch Deck for Investors

The following is a list of dos and don'ts for creating a successful pitch deck:

  1. Use short paragraphs with clear, concise sentences
  2. Keep the slides brief
  3. Make sure your presentation is visually appealing. Do not use any visuals or graphs that are not necessary.

If you follow these guidelines, your pitch will most likely be successful.

Investors want to know that they are investing in a company with the potential to be successful. When it comes to pitching, there are many different ways to do this. You can use numbers and graphs that show growth in your company and what your financial forecasts and projections say in the future, you can use quotes from industry experts, or you can even show how much money your company has already raised.

It is important to know what kind of investor would be interested in investing in your business and what is most important to them when looking at investments. There are investors who focus on social impact, there are investors who focus on software development, and there are investors who focus on sustainability.

A pitch deck is a presentation used to convince investors to invest in your company. It can be an elaborate presentation about the company and its products and services, or it may simply focus on the potential of the business.

The key to a successful presentation is to achieve the perfect length for your pitch deck and make it concise as possible. You want investors to read every word you say, but you don't want them scrolling for hours on end. The goal of a good pitch deck is to allow investors enough information for them to make an informed decision about putting their money into your company.

Essential Elements of a Winning Pitch Deck

Though the needs of every business are unique and specific to their goals, certain elements can help you bag the prize at the end of the day. You can add more features, but our winning pitch deck elements will help you get a clear idea of what your pitch deck file must include.

1.  Have a Catchy Business Vision

Your vision is the sole of your idea. Therefore, you need to make this statement as expressive as possible. Keep it short and simple; make it a one-line sentence to summarize your brand. For example:

  • L'Oréal Paris:"Because You're Worth It."
  • MasterCard: "There are some things money can't buy. For everything else, there's MasterCard."

You can take it as a short tweet to express your sudden thought. But you need to be creative and open-minded to design a catchy tagline that will reflect your vision the best way. Just keep in mind that people should be able to remember this part even if they miss out on the presentation.

2.  Highlight the Problem with its Intensity

The success of your idea or brand depends on the scale of the problem it promises to solve. Maybe your product solves a pressing issue in society, or maybe you have a better solution than already available products in the market. So, you need to highlight the problem that consumers have at hand, its intensity, and the dire need for its solution because that is where the investors can see their money making more money.

Be specific with the problem and add some recent numeric statistics to paint a better picture for the investors.

3.  Equip Your Solution with Graphical Presentation

Now is the time to bring in the star solution of the evening, your product. Talk about the benefits your idea or product can bring to the consumers’ lives. Develop your storyline by highlighting the major problem faced by the vast population and then move to the point of how your product is the only savior for the people.

It is advised to add pictures and appealing graphics to attract the audience’s attention because no one ever remembers long speeches, but they are sure to remember your clearly speaking images.

4.  Present Company's Business Model with Planned Strategies

This business model slide from deck will talk about the capacity of the business to generate money and benefit the investors, owners, and consumers together. Here you can highlight the advanced strategies that your business will employ to bring better and bigger profits. You can also explain the monthly growth since you first opened your doors to the consumers.

The main goal here is to show the investors the huge opportunity that should not be ignored at any cost, along with the least possible risk scenario.

What is a Pitch Deck?
Business Model

5. Highlight the Expertise of Team Members

Your team members are the driving force of your mission and vision. They are the key ingredient of your recipe, so don’t just mention your team members but highlight why they are the right people for the job. You can talk about their past experiences briefly and their capabilities to achieve the set targets in this slide from deck.

6. Explain Planned Marketing Strategies

Customers are the ones who keep your name alive so explain how you plan to attract maximum customers. Explain your marketing and sales plan and key tactics that you have stored. You can highlight how your strategy will have a more significant impact than your competitors. Explain your sales channels and methods to enjoy the limelight you deserve.

7. Strategy to Tackle Competition

Underestimating competitors is the biggest mistake many startups make. Now, you do not have to directly pinpoint your competitors; you just have to show how your product changes the present scenario despite the intense competition by showing how your brand is superior to other existing solutions. You have to explain your uniqueness and why people would prefer your brand over others.

8. Talk about Investment Including Usage Schemes

The whole purpose is to come to the point of getting the investment you need to make its vision come true. Explain here how much capital you need and why and explain how you plan to utilize that funded amount. You can also mention your existing investors and why they trust you. This will motivate others to trust you the same way.

Here you go, now you know what is a pitch deck, pitch deck definition and what elements should be in a pitch deck.

Conclusion: Your Pitch Deck Is The Ultimate Tool To Convince Investors And Raise Money For Your Startup

If anyone asks now 'what is a pitch deck' or about pitch deck definition, you can easily answer. A pitch deck is an investor's first impression of your startup. It needs to be compelling enough to convince them that it is worth investing in your company.

This is why it's essential for founders to make sure that the deck they are presenting is impeccable and leaves no room for questions.

The best way to do this is by making sure that the deck reflects the investor's interests and their risk tolerance. This way they will know that their money will be safe with you and you will be able to scale your startup successfully.

Investors are a crucial part to the success of any startup. Investors not only give you the monetary support, but they also have a wealth of knowledge and connections that can help build up your business. In return, investors want to see a return on their investment which could come in the form of equity in your company, or by taking interest from dividends from your company’s profits.

Startups often find it hard to scale. They want to reach more customers, but they just can't convert enough leads into sales.

This is where a pitch deck comes in. The best way to think of the pitch deck is as your road map for how to achieve success. It's also your key promotional and marketing tool.

The best way to make sure you are getting the most out of your pitch deck is to make sure it has impactful visuals and compelling copy to capture the attention of investors or potential customers at first glance.

With that in mind, get your pitch deck service from spectup.com and rock your next funding round!

Startup Consultancy that's gonna shake the game rules up.

Other articles