As PopMeals matured, sustaining investor momentum meant constant updates, rapid follow-up, and precise targeting—while internal bandwidth was needed elsewhere. The team struggled to maintain regular, high-quality investor engagement alongside aggressive scaling demands.

spectup assumed full responsibility for managing investor pipelines and communications. By proactively reaching out, qualifying opportunities, and nurturing relationships, we kept PopMeals front and center for relevant investors, ensuring that fundraising activity continued without slowing the company’s core momentum.

Spectup mapped the relevant investor universe, prioritized outreach by fit and interest, and managed timed multi-channel campaigns (email, network, intro sequences). Every investor conversation was tracked and followed up, with strategic updates keeping engagement fresh and deal potential alive, so PopMeals could focus on operations, knowing every top investor was in play.