Lane Health already had strong fundraising materials but needed investor access, fast. The challenge was to reach high-fit institutional investors and strategic backers interested in healthcare and BNPL models, while maintaining message discipline across outreach. Investor targeting had to be precise, compliant, and highly credible, matching the complexity of the team and product without wasting time on misaligned capital.

spectup built and managed Lane Health’s complete investor outreach function. We defined investor profiles across venture, private credit, and strategic partners, positioning the company’s narrative for each segment. Instead of high-volume lists, our approach focused on relevance, context, and connection quality. Over the course of the collaboration, we engaged investors with direct interest in healthcare finance innovation, resulting in a robust pipeline, well-qualified calls, and incoming investor interest from major U.S. and European funds.

We began by mapping the global fintech and digital health investor landscape, creating focused contact tiers for institutional, VC, and corporate strategy investors. Each campaign wave was tracked for engagement, response quality, and follow-up communication. Over four months, the team delivered results far exceeding industry averages in positive replies and investor calls. Despite that success, Lane Health chose to pause fundraising efforts after receiving acquisition interest, redirecting all internal resources toward the sale process.