©
2025
The Challenge
Powerful tech, but a market stuck in the past.
Contractable has a differentiated product and early paying customers but still faced an uphill battle: construction is flooded with competitors making empty promises, and most investors hear “platform” and tune out. The team needed materials that would cut through the buzzwords, highlight their traction, and show that this wasn’t just another overpriced add-on. It is a mission-critical software for an entire global industry.
Contractor Management
Data Insights
Slide Overview
The Solution
Deck and model that punch through the noise.
We distilled Contractable’s vision into a crisp narrative focused on pain points most SaaS never even mention: real cashflow, failed projects, actual insolvency risk. And then backed it up with hard evidence from their live deployments. We rebuilt the investor deck from scratch, dug deep into industry stats, mapped out TAM/SAM/SOM with real context, and structured the financial model to anchor their forecasts in credibility, not hype. The result: a pitch story that made investors see both the problem and Contractable’s right to win.
Tech UI
The Process
From drowning in slides to a sharp, founder-driven edge.
Our team ran multi-hour immersion interviews with the founding team, challenging every number and unpacking every win. We rewrote, cut, rebuilt, and validated key market assumptions, surfacing proof points their competitors couldn’t touch. The final materials were pressure-tested in real investor calls, with tweaks and refinements until the story was as polished as the product.
By the numbers
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