Enhanced.io had product-market fit, clients, and traction—but needed a cohesive fundraising strategy that would match its ambition. The challenge was clarity and structure: defining the ideal round size, valuation strategy, investor type, and narrative for a deeply technical B2B product. With strong fundamentals but a crowded cybersecurity landscape, the team needed a story and outreach strategy that would cut through and connect with institutional investors.

spectup designed the end-to-end fundraising process for enhanced.io. We developed their investment strategy, structured the financial model, and created a compelling pitch narrative positioning the company as the new standard in MSP-focused cybersecurity. Once materials were investor-ready, we launched global outreach targeting VCs, private equity firms, and strategic investors active in SaaS and cybersecurity. The engagement brought structure, clarity, and pace to the round. Translating technical excellence into capital momentum.

We started with Investor Strategy, shaping the funding roadmap, investor type, and equity logic. During Investor Readiness, we rebuilt the investor materials to position enhanced.io as both a growth and defensible platform play. Finally, through Investor Matchmaking, we ran outreach campaigns, driven by data signals and our investor network, focusing on aligned capital partners in Europe, the U.S., and the Middle East. With multiple active investor conversations ongoing, enhanced.io’s fundraising process continues under spectup’s management.