spectup logo Request Call
/ Resource hub Fundraising Process & Strategy Updated 12 min read

Investor Due Diligence: What Investors Check, How to Prepare

Investor due diligence for CEOs, CFOs and GPs: what investors check and in what order, the red flags that end a process and how to prepare the financials.

Abstract glass block with a glossy keyhole opening, cover for a guide to investor due diligence
Edwin Mik
Edwin MikPartner & Head of IR

Formerly at Barclays, Apax Partners and Euronext, Edwin knows how investors screen a raise. He works out who is allocating now, which of the 440+ relationships is the right first call, and what they need to see.

LinkedIn
What this covers
01Pitch material before the NDA, data room after

The NDA is the gate: investors work from the deck and summary financials first, and the data room opens after signing.

02Request list by workstream and owner

Six workstreams, each with its typical request, what the answer proves and the company-side owner.

03Financial pack and quality of earnings

Reconciled statements, monthly accounts and a forecast bridge, with one-off items stripped out of reported profit.

04FINRA duty and Rule 506(d) bad actor check

A broker-dealer in a Regulation D offering must investigate the issuer, and the issuer determines bad actor status.

05LP diligence on a fund manager

ILPA's questionnaire and the four Ps frame how LPs examine a manager while fewer funds close.

Investor due diligence is the examination an investor runs on a company or a fund between first interest and the wire. It tests whether the numbers, the ownership, the contracts and the people match what was presented, and its findings set the price, the structure and whether the round closes.

On a company raise the CEO and CFO answer the investor's request list; on a fund close the GP answers the LP's questionnaire.

What is investor due diligence, and what does it decide?

A finding in diligence moves one of three things: the price, the structure or the timetable. A gap in the cap table, a customer that carries half the revenue or a deck figure the accounts don't support turns into a lower valuation, a protective term in the investment agreement, an added closing condition or a longer wait, and one the company can't explain can end the round.

What the investor sees depends on the NDA. Before it's signed, the investor works from the pitch deck, summary financials and the management team's answers on calls; after it, the data room, the shared folder of documents the investor reviews, opens.

The order holds for a growth round, a pre-IPO round or a fund close. A fund close tests the track record and the fund terms where a growth round tests the accounts and the customer contracts.

Figure 01Until the NDA the investor sees pitch material; after it, every finding can move the price, the structure or the timetableAn investor's diligence from first call to funds, by the party that acts. Sequence only, no time scale.
Until the NDA the investor sees pitch material; after it, every finding can move the price, the structure or the timetableA swimlane of an investor's diligence by party. Before the NDA the investor works from the pitch deck and summary financials. After it the data room opens, the company answers the request list and spectup manages the questions; every finding can move the price, the structure or the timetable. Once terms are agreed the company and its counsel negotiate, and the round ends in signing and the wire.Before the NDANDA signed:data roomTerms agreedSigning and fundsInvestorCompany or fundspectupReadsThe pitch deck,summaryfinancials andmanagement'sanswers on callsDecidesWhat the investorsees now; therest waits for thedata roomReviewsThe data roomagainst itsrequest list; eachfinding movesprice, structureor timetableAnswersCEO and CFOanswer therequest list;one owner logsevery requestQ and AManages thequestionsand preparesthe meetingsTestsPrivate equityhires accountantsand counsel totest the numbersTermsThe companyand its counselnegotiate thetermsPreparesPrepares theclient for theterm negotiationFundsWires the moneySignsSigns thesubscriptiondocumentsUntil the NDA the investor sees pitch material; after it, every finding can move the price, the structure or the timetableA swimlane of an investor's diligence by party. Before the NDA the investor works from the pitch deck and summary financials. After it the data room opens, the company answers the request list and spectup manages the questions; every finding can move the price, the structure or the timetable. Once terms are agreed the company and its counsel negotiate, and the round ends in signing and the wire.InvestorCompany or fundspectupBefore the NDAReadsThe pitchdeck, summaryfinancials andmanagement'sanswers oncallsDecidesWhat theinvestor seesnow; the restwaits for thedata roomNDA signed: data roomReviewsThe data roomagainst itsrequest list;each findingmoves price,structure ortimetableAnswersCEO and CFOanswer therequest list;one owner logsevery requestQ and AManages thequestionsand preparesthe meetingsTerms agreedTestsPrivateequity hiresaccountantsand counselto test thenumbersTermsThe companyand its counselnegotiate thetermsPreparesPreparesthe clientfor the termnegotiationSigning and fundsFundsWires themoneySignsSigns thesubscriptiondocuments
Figure 01 data: Until the NDA the investor sees pitch material; after it, every finding can move the price, the structure or the timetable
PhasePartyStep
Before the NDAInvestorReads: The pitch deck, summary financials and management's answers on calls
Before the NDACompany or fundDecides: What the investor sees now; the rest waits for the data room
NDA signed: data roomInvestorReviews: The data room against its request list; each finding moves price, structure or timetable
NDA signed: data roomCompany or fundAnswers: CEO and CFO answer the request list; one owner logs every request
NDA signed: data roomspectupQ and A: Manages the questions and prepares the meetings
Terms agreedInvestorTests: Private equity hires accountants and counsel to test the numbers
Terms agreedCompany or fundTerms: The company and its counsel negotiate the terms
Terms agreedspectupPrepares: Prepares the client for the term negotiation
Signing and fundsInvestorFunds: Wires the money
Signing and fundsCompany or fundSigns: Signs the subscription documents
Source: the first chapters and the closing chapter of this article.

What does each type of investor test in due diligence?

Each type of investor answers to a different committee, so each tests a different part of the company first.

  • Venture and growth equity funds weigh the team, the market and the growth model first. A partner leads the work with an associate, and outside reports are rare before a term sheet.

  • Private equity firms weigh the quality of earnings, meaning how much reported profit repeats, then net debt and cash conversion. Accountants and counsel are hired to test them once terms are agreed.

  • Family offices weigh the owners, the governance and the exit path first. One principal or a trusted adviser decides.

  • Strategic investors weigh the fit with their own products and customers first, and corporate development consults the operating managers.

A private placement agent builds the investor list by type, brings those investors to the table and acts for the raising side only.

Which workstreams do investors examine, and what do they ask for?

Due diligence for investors splits into six workstreams.

Workstream

Typical request

What it proves

Company-side owner

Financial

Historical statements, monthly management accounts, bank and tax reconciliations

That reported earnings are real and the monthly numbers tie to the annual accounts

CFO or finance lead

Legal

Articles, shareholder agreements, the cap table, material contracts, a litigation list

Who owns what, and what the company has promised to others

General counsel or outside counsel

Commercial

Revenue by customer, contracts, pipeline, churn

That revenue repeats and doesn't hang on one customer

CEO or head of sales

Tax

Returns, open audits, transfer pricing files

That no liability sits outside the accounts

CFO with the tax adviser

Operational and technology

Supplier terms, key systems, security policies, IP assignments

That the business runs without a few people or one vendor

COO or CTO

Management and background

CVs, references, related-party disclosures, bad actor questionnaires

That the people are who they say they are and nothing sits beside the company

CEO, with counsel

Each request has a place in the data room, and the guide to the virtual data room covers how to set one up.

Give every row one named owner before the room opens, because a request with no owner is the one still open when the investor's team asks for a status call.

How do you prepare financials before investor due diligence?

Make three sets of numbers agree before the room opens: the historical statements, the monthly management accounts and the forecast. The investor's finance team will compare all three, so the company runs that comparison first.

Six steps, in order:

  1. Reconcile the historical statements to bank records and tax filings.

  2. Roll the monthly management accounts up to the annual figures, with the same categories.

  3. Strip one-off and unusual items out of reported profit, and keep a note of each.

  4. Set the working capital level and list the borrowings that make up net debt.

  5. Show revenue by customer, so concentration is visible before an investor asks.

  6. Build the forecast from the latest actuals, with each driver named and each assumption tied to a result the company has already delivered.

KPMG's guide to sell-side preparedness lists a quality of earnings analysis and a working capital review among the usual contents of a vendor due diligence report, and says the report gives a third-party validation of the financials.

A seller commissions that report in a sell-side M&A process; a company raising capital can run the same two tests on its own numbers.

In the illustrative example below, a company reports EBITDA of $5.0M. Adding back a one-off legal cost of $0.4M, removing $0.6M of non-recurring revenue and moving $0.3M of costs into the right period leaves $4.5M.

Figure 02IllustrativeThree adjustments take reported EBITDA of $5.0M down to $4.5MA quality of earnings bridge for an illustrative company, in $M.
Three adjustments take reported EBITDA of $5.0M down to $4.5MA waterfall from reported EBITDA of $5.0M: a one-off legal cost adds back $0.4M, non-recurring revenue removes $0.6M, costs moved to the right period remove $0.3M, leaving adjusted EBITDA of $4.5M.$0$2M$4M$6M$5.0MReportedEBITDA+$0.4MOne-off legalcost added back−$0.6MNon-recurringrevenueremoved−$0.3MCosts moved tothe right period$4.5MAdjusted EBITDAThree adjustments take reported EBITDA of $5.0M down to $4.5MA waterfall from reported EBITDA of $5.0M: a one-off legal cost adds back $0.4M, non-recurring revenue removes $0.6M, costs moved to the right period remove $0.3M, leaving adjusted EBITDA of $4.5M.$0$2M$4M$6MReported EBITDA$5.0MOne-off legal cost added back+$0.4MNon-recurring revenue removed−$0.6MCosts moved to the right period−$0.3MAdjusted EBITDA$4.5M
Figure 02 data: Three adjustments take reported EBITDA of $5.0M down to $4.5M
StepChangeRunning total
Reported EBITDA$5.0M
One-off legal cost added back+$0.4M$5.4M
Non-recurring revenue removed−$0.6M$4.8M
Costs moved to the right period−$0.3M$4.5M
Adjusted EBITDA$4.5M
Illustrative example from this article.

The $0.5M gap is a tenth of the reported figure; priced on a multiple of EBITDA, the valuation falls by the same tenth.

The mismatch that costs most is a deck figure the accounts don't support. Tie every number in the deck to a source in the data room before the NDA is signed, and drop the figure that can't be tied.

What do FINRA and the SEC expect checked in a private placement?

FINRA expects a broker-dealer in a Regulation D offering to conduct "a reasonable investigation concerning" the issuer and the securities it recommends. Regulatory Notice 10-22 sets the limit on what a broker-dealer may take on trust.

“may not rely blindly upon the issuer for information concerning a company”

FINRARegulatory Notice 10-22, on the broker-dealer's duty

For the company, that duty arrives as questions. Answer the broker-dealer's requests in full, because withholding can be read as a warning sign.

Rule 506(d) adds a check on the people and firms involved in the offering, a placement agent among them. The SEC's staff interpretations say an issuer must determine whether it's subject to bad actor disqualification "any time they are offering or selling securities in reliance on Rule 506", and may reasonably rely on a covered person's "undertaking in a questionnaire or certification". In practice the company collects a bad actor questionnaire from each covered person.

Figure 03A Rule 506 raise carries two checks: the broker-dealer investigates the company, and the company checks the people involved in the offeringWho checks whom in a Regulation D offering, and what the company has to do in return.
A Rule 506 raise carries two checks: the broker-dealer investigates the company, and the company checks the people involved in the offeringA flow of the two checks in a Rule 506 raise. The broker-dealer makes a reasonable investigation of the company, which answers every request in full because withholding reads as a warning sign. Each covered person completes a bad actor questionnaire, which lets the company determine its bad actor status.Broker-dealermakes a reasonableinvestigation of thecompanyEach covered personcompletes a badactor questionnaireThe companythe issuer in theRule 506 offeringAnswers everyrequest in fullwithholding can beread as a warning signDetermines itsbad actor statusmay rely on the questionnairesA Rule 506 raise carries two checks: the broker-dealer investigates the company, and the company checks the people involved in the offeringA flow of the two checks in a Rule 506 raise. The broker-dealer makes a reasonable investigation of the company, which answers every request in full because withholding reads as a warning sign. Each covered person completes a bad actor questionnaire, which lets the company determine its bad actor status.Broker-dealermakes a reasonableinvestigation of thecompanyEach covered personcompletes a badactor questionnaireThe companythe issuer in the Rule 506 offeringAnswers everyrequest in fullwithholding can beread as a warning signDetermines itsbad actor statusmay rely on thequestionnaires
Figure 03 data: A Rule 506 raise carries two checks: the broker-dealer investigates the company, and the company checks the people involved in the offering
StepLeads to
Broker-dealer (makes a reasonable investigation of the company)The company
Each covered person (completes a bad actor questionnaire)The company
The company (the issuer in the Rule 506 offering)Answers every request in full; Determines its bad actor status
Answers every request in full (withholding can be read as a warning sign)end
Determines its bad actor status (may rely on the questionnaires)end
Source: FINRA Regulatory Notice 10-22 and the SEC staff interpretations on Rule 506(d), as cited above.

spectup's U.S.-related activities are conducted under SEC Rule 15a-6 through a chaperoning arrangement with a U.S. registered broker-dealer that is a FINRA and SIPC member.

spectup drafts the private placement memorandum and passes the sections on law and regulation to securities counsel.

How do LPs run due diligence on a fund manager?

Fewer private equity funds are closing, so an LP's diligence on a manager works as a filter. In 2025 the number of funds closed dropped 18% across private equity and 23% for buyout, Bain reports, a fourth annual decline in a row, while LPs concentrate on the largest platforms.

From the desk. spectup's record since 2022: $760M+ advised, raised or placed.

We asked an institutional LP how a manager gets a first meeting today. His answers: no new manager relationships, re-ups if anything; about one new fund deck a month; diligence of a month or so; and first meetings go to "a relationship with someone I trust".

Buyout fund-raising dropped 16% to $395 billion in 2025, and the funds closing the fastest tended to be established funds.

Figure 04Buyout funds closed fell 23% in 2025, the steepest drop of the three private equity measuresPrivate equity, fall in 2025 against 2024, in percent. Bain Global Private Equity Report 2026.
Buyout funds closed fell 23% in 2025, the steepest drop of the three private equity measuresBars of the fall in 2025 against 2024 in private equity: buyout capital raised down 16%, all private equity funds closed down 18%, buyout funds closed down 23% (highlighted).0%5%10%15%20%25%Buyout capital raised16%Private equity funds closed18%Buyout funds closed23%Buyout funds closed fell 23% in 2025, the steepest drop of the three private equity measuresBars of the fall in 2025 against 2024 in private equity: buyout capital raised down 16%, all private equity funds closed down 18%, buyout funds closed down 23% (highlighted).0%10%20%30%Buyout capital raised16%Private equity funds closed18%Buyout funds closed23%
Figure 04 data: Buyout funds closed fell 23% in 2025, the steepest drop of the three private equity measures
ItemValue
Buyout capital raised16%
Private equity funds closed18%
Buyout funds closed23%
Source: Bain & Company, Global Private Equity Report 2026, as cited above.

In that market an LP examines a fund manager area by area. ILPA publishes a due diligence questionnaire to "standardize the key areas of inquiry posed by investors".

A common frame for those areas is the four Ps:

  • People: who makes the decisions, and how long the team has worked together.

  • Performance: how the track record was made, and what has been realised.

  • Philosophy: whether the strategy was applied the same way across deals, in strong markets and in weak ones.

  • Process: how deals are sourced, approved and monitored.

Which red flags in investor due diligence slow an investor down or end the process?

A company can clear withheld information, a deck that differs from the accounts, related-party items and, once the missing signatures are in, cap table gaps. Customer concentration and key-person dependence it can only reduce, and undisclosed liabilities fall between the two: disclosure removes the surprise and the investor still prices the liability.

The findings that slow an investor are mostly inconsistencies, and the ones that end a process are mostly information the company withholds.

Figure 05IllustrativeWithheld information is the red flag most likely to end a process, and the company can clear it completelySeven common findings by what they do to the process and by how far a company can remove them before the data room opens. Position within a band is not scaled.
Withheld information is the red flag most likely to end a process, and the company can clear it completelyA two-axis chart of seven red flags by what they do to the process and by how far a company can remove them. Withheld information is the flag most likely to end the process, and the company can clear it completely. Deck against accounts, related-party items and cap table gaps slow the investor and can be cleared. Undisclosed liabilities sit in the middle. Customer concentration and key-person dependence can only be reduced.Company can clear it →Only reducedLikely to end the process →Slows itWithheld informationCustomer concentrationCap table gapsDeck vs accountsUndisclosed liabilitiesRelated-party itemsKey-person dependenceWithheld information is the red flag most likely to end a process, and the company can clear it completelyA two-axis chart of seven red flags by what they do to the process and by how far a company can remove them. Withheld information is the flag most likely to end the process, and the company can clear it completely. Deck against accounts, related-party items and cap table gaps slow the investor and can be cleared. Undisclosed liabilities sit in the middle. Customer concentration and key-person dependence can only be reduced.Company can clear it →Only reducedLikely to end the process →Slows itWithheld informationCustomer concentrationCap table gapsDeck vs accountsUndisclosed liabilitiesRelated-party itemsKey-person dependence
Figure 05 data: Withheld information is the red flag most likely to end a process, and the company can clear it completely
ItemCompany can clear it (0 to 100)Likely to end the process (0 to 100)Note
Withheld information9288
Customer concentration845
Cap table gaps7438
Deck vs accounts9031
Undisclosed liabilities5624
Related-party items9217
Key-person dependence88
Illustrative placement of the article's own sorting. FINRA Regulatory Notice 10-22, as cited above, says an issuer's refusal to provide necessary information could itself constitute a red flag.

FINRA's notice says an issuer's "refusal to provide a broker-dealer with information that is necessary" could itself constitute a red flag, and it's a flag the company controls completely. The table adds an eighth flag, a story that shifts.

Red flag

What the investor reads into it

The fix

Deck figures differ from the accounts

The deck was built without a check, so other figures may be wrong too

Tie each deck figure to the accounts and record its source

Cap table gaps or unsigned agreements

The ownership the investor is paying for isn't certain

Reconcile the cap table to the signed documents and collect missing signatures first

One customer carries most of the revenue

Revenue may not repeat if that customer leaves

Show the contract term and renewal history, and the plan to widen the base

Related-party items

Value can move between the company and its owners

List each item with its terms and price it at arm's length

Undisclosed liabilities

Others may surface later

Disclose in the first pass, with an estimate

Key-person dependence

The business may not outlast the departure of one person

Document the handover and agree retention terms

A story that shifts

Management hasn't settled its own plan

Fix one version of the plan before the data room opens

Withheld information

The company is hiding something

Answer in full, or say what can't be shared yet, why and when it will be

How do you run due diligence on investors?

Due diligence on investors starts with two facts: who at the investor does the work, and who has to sponsor the deal inside the firm. A call that ends without both leaves the company guessing at the next step.

Booked calls come out of investor outreach, and before them spectup sends the CEO a brief.

Five questions to put to any investor:

  1. Who runs diligence on your side, and who else signs off?

  2. Which partner sponsors the deal inside the firm?

  3. Which portfolio companies can we speak to, including one that went through a hard year?

  4. Which steps remain after diligence, and when does the committee meet?

  5. What do you need from us to reach a term sheet?

How spectup runs investor due diligence on a raise

spectup acts for the company or fund that's raising and brings the investors to the table; it doesn't represent an investor. The data room belongs to the offering materials spectup prepares, with the private placement memorandum, the investor deck and the financial model.

Diligence and close is the last of the five stages of a placement and the part of the investor due diligence process that ends in signed subscription documents. In that stage spectup runs the Q and A, prepares the meetings, prepares the client for the term negotiation and handles the signing; the terms themselves are negotiated by the company and its counsel.

spectup's in-house signal engine tracks 80+ triggers to show which investors are allocating now, and data from its closed transactions shows who allocates to what.

Investor due diligence checklist: what to settle before the first call

Five items to settle before the first investor call:

  • A named data room owner, usually the CFO, who logs every request and assigns it to the owner in the workstream table.

  • A decision on what the investor sees before the NDA, the deck and summary financials, and what waits for the data room.

  • A bad actor questionnaire from each covered person, if the raise relies on Rule 506.

  • A one-page red-flag memo built from the table in the red flags chapter: each weak point the company already knows about, with its answer.

  • A scoping call with spectup. Bring your red-flag memo and your data room owner, and settle the order in which investors are approached.

/ Insights

Three conclusions

01
Deck figures must tie to the accounts

Investors read the deck first and the data room second. A figure the accounts don't support costs more credibility than a weaker figure that ties out, so every number gets a source before the NDA is signed.

02
Every request needs one named owner

A request without an owner is the one still open at the next status call. The owner column in the workstream table decides who answers, and it's cheaper to fill in before the room opens than after.

03
Ask who sponsors the deal inside the investor

The company that asks who runs the diligence and who sponsors the deal inside the investor ends the first call with a clearer path to a decision than one that only answers questions.

/ Answers

Investor due diligence: questions readers ask

8 questions on fundraising process and strategy, answered by Edwin Mik, Partner & Head of IR.

01What is due diligence in investing?

Due diligence in investing is the examination an investor runs on a company or fund before committing capital. It tests the financials, ownership, contracts and people.

02What is financial due diligence, and what does it test?

Financial due diligence reviews a company's historical accounts, its earnings, its working capital and its net debt. It tests how much reported profit repeats, and whether the monthly numbers tie to the annual accounts and to the bank. To prepare financials before investor due diligence, the CFO runs the same tests on the company's own accounts and fixes what fails.

03What are the main due diligence requirements an investor sets?

Due diligence for investors runs across six workstreams: financial, legal, commercial, tax, operational and technology, and management and background. Each has its own request list and a named owner on the company side.

04What are the four P's of investment due diligence?

People, performance, philosophy and process. LPs use them as a frame to examine a fund manager.

05How long does investor due diligence take?

For a company it depends on how ready the data room is and how quickly the company answers requests. An institutional LP described a month or so of diligence on a fund. Diligence is one stage inside a raise, and a company raise runs 5 to 8 months while a fund placement runs 8 to 12 months.

06How much does financial due diligence cost?

Cost follows scope: the number of workstreams, the size of the business, the number of entities and the state of the records. The company pays for a report it commissions itself; who pays for work the investor commissions is agreed between the parties.

07Can a company fail due diligence and still raise capital?

Yes. A finding usually changes the price, the structure or the timing before it ends a round. Withholding information is a flag the company controls completely, and FINRA says an issuer's refusal to provide necessary information could itself constitute a red flag.

08When should a CEO or CFO bring in a placement agent for a raise?

Before the data room opens. A private placement agent such as spectup prepares the offering materials, including the investor deck and the financial model, so they're ready before the first NDA is signed, and it acts for the company. The company's counsel keeps the legal review.

Where you are10 sections