Startup Term Sheets: Everything You Need to Know (Including Template)


Startup Term Sheets: Everything You Need to Know (Including Template)

Uncover the essentials of startup term sheets. From crafting to negotiation, get expert insights to navigate your investment journey. Dive in now!

Starting a new venture is both exhilarating and overwhelming. Among the myriad tasks that founders have to juggle, securing investment often stands out as one of the most critical yet complex processes which is why they often use fundraising consulting services to help with it. If you've heard the term "term sheet" bandied around in startup circles or investor meetings and wondered what it means, you're not alone. A term sheet serves as a blueprint for your relationship with investors, outlining the key financial and operational aspects of the investment agreement. Simply put, it's where the rubber meets the road in the startup investment journey.

So, what exactly is a term sheet, what are its components, and how do you negotiate one? If these questions are swirling in your mind, you've landed at the right place. In this comprehensive guide, we'll delve deep into everything you need to know about startup term sheets. We'll discuss its definition, key elements, the art of negotiation, the role of legal advisors, and even guide you through creating your own term sheet. Whether you're a startup founder seeking your first round of funding or an investor looking to better understand what you're getting into, this article aims to be your one-stop resource.

So grab a cup of coffee, settle in, and let's navigate the intricate yet fascinating world of startup term sheets together.

What is a Term Sheet?

A term sheet, in its essence, is a pivotal document in the early stages of a startup's fundraising process. It represents the initial agreement between founders and potential investors, acting as a precursor to more detailed legal documents that will be crafted later in the investment process.

Definition and Purpose

A term sheet is a non-binding agreement that outlines the primary terms and conditions of an investment. It serves as a snapshot of the key aspects of a potential deal and forms the basis for subsequent, legally binding documents like the Stock Purchase Agreement, Shareholders' Agreement, and more.

While its non-binding nature may seem casual, don't be misled. The term sheet is crucial because it captures the essence of the negotiations between the startup and the investor. It lays out the fundamental expectations and commitments from both parties and sets the tone for future discussions.

Overview of Its Non-Binding Nature

The term "non-binding" means that the provisions listed in the term sheet are not legally enforceable on their own. However, certain sections, such as confidentiality clauses or no-shop provisions (where the startup agrees not to seek other investors for a set period), may be exceptions. While the majority of the term sheet's contents are meant to guide forthcoming negotiations, these specific clauses can have immediate implications.

This non-binding aspect gives both parties the flexibility to negotiate or even walk away if subsequent discussions or due diligence reveals issues. Nevertheless, it's common practice and in good faith that once both parties sign the term sheet, they intend to move forward with the deal based on the agreed terms, barring any unforeseen circumstances.

In essence, while the term sheet might seem like a preliminary step, it's a powerful tool that crystallizes the intention of both parties, saving time, effort, and potential misunderstandings down the road. Think of it as a compass, guiding the ship of negotiations to the shores of a successful partnership.

Key Components of a Term Sheet

While term sheets can vary in length and complexity, certain elements are generally present in most. These components form the core of the agreement and provide a comprehensive understanding of the investment deal. Let's dive into the major components:

Infographic: Key Components of a Term Sheet
Infographic: Key Components of a Term Sheet

Valuation & Ownership

  • Pre-money and post-money valuation: This defines the company's estimated worth before and after the proposed investment. It determines the percentage of the company that the investor will own.
  • Percentage ownership: Outlines the equity stake the investor will receive in return for their investment.


  • Amount of investment: Specifies the sum of money the investor intends to invest in the startup.
  • Type of security: Details whether the investment will be in the form of common stock, preferred stock, convertible note, or another security.

Liquidation Preference

  • Explanation and significance: This dictates the payout order in the event the company is sold or liquidated. Typically, investors with a liquidation preference get paid before other equity holders.
  • Multiple liquidation preferences and participation rights: Describes scenarios where investors might receive multiples of their initial investment or continue to participate in payouts.


  • Purpose of vesting schedules: Encourages long-term commitment by gradually granting equity over time.
  • Typical vesting terms: Often, founders and employees see a 4-year vesting schedule with a one-year cliff, but terms can vary.

Board of Directors

  • Composition and rights: Dictates who will sit on the company's board and the powers and rights associated with each position.

Anti-Dilution Provisions

  • Protects the investor from future rounds of funding which might dilute their share in the company.

Conversion Rights

  • Convertible securities: Explains the investor's right to convert preferred shares into common shares, often triggered by specific events like subsequent funding rounds.


  • Dividend policies and preferences: Outlines if, how, and when dividends will be paid to shareholders.

Drag-Along and Tag-Along Rights

  • Drag-Along: Allows majority shareholders to force minority shareholders to join in the sale of the company.
  • Tag-Along: Offers protection to minority shareholders, giving them the right to join in a sale if majority shareholders sell their stake.

Right of First Refusal (ROFR) and Co-Sale Rights

  • ROFR: Grants investors the opportunity to purchase shares that other shareholders wish to sell, before those shares are offered to outside parties.
  • Co-Sale Rights: Enables an investor to sell a proportionate amount of their shares in the event another shareholder sells theirs.

Understanding these components is vital for both startups and investors. For startups, it provides clarity on what they're giving away and at what cost. For investors, it sheds light on the nature of their investment and their rights in the company. While the term sheet is a precursor to more extensive legal agreements, ensuring its accuracy and thoroughness can set the stage for smoother negotiations down the line.

The Importance of Negotiation

Negotiation is at the heart of any successful term sheet agreement. Whether you’re a founder looking to protect your company’s interests or an investor ensuring a sound and profitable investment, negotiation determines the equilibrium where both parties feel they're getting a fair deal.

Infographic: The Importance of Negotiation
Infographic: The Importance of Negotiation

Balancing the Interests of Founders and Investors

Founders typically seek to retain as much ownership and control over their company as possible, while maximizing its valuation. On the other hand, investors are focused on the potential return on their investment and want protective clauses to mitigate risks. This inherent tension makes negotiation an essential aspect of term sheet discussions.

  • Valuation: The pre and post-money valuation of the startup often becomes a central point of negotiation. Founders aim for a higher valuation to give away less equity, while investors might push for a lower valuation to acquire a more substantial stake for their investment.
  • Protective Provisions: These can range from veto rights on specific corporate actions to preferences on dividends. Negotiating these clauses can influence how much control founders retain post-investment.
  • Board Composition: Deciding who gets a seat (and possibly a vote) on the board can be contentious. Balancing founder and investor representation, and sometimes an independent voice, requires careful negotiation.

Common Negotiation Pitfalls and How to Avoid Them

  • Overemphasis on Valuation: While valuation is undeniably crucial, becoming too fixated can lead to overlooking other critical terms that might be more restrictive or burdensome in the long run.
  • Neglecting the Long-Term: Remember that investors aren’t just bringing capital – they're potentially long-term partners. It's essential to ensure aligned visions for the company's future.
  • Skimping on Details: It's tempting to brush over certain terms in the interest of time or to avoid difficult conversations. However, this can lead to misunderstandings or disputes later on. Every term deserves careful consideration.
  • Negotiating Without Expertise: While founders are experts in their business domain, they might not be versed in the intricacies of venture deals. Engaging with experienced advisors or legal counsel can prevent potential oversights.

The Art of Compromise

Negotiation isn’t just about winning; it's about finding a middle ground where both parties feel satisfied. Both founders and investors bring value to the table: founders with their vision and business acumen, and investors with capital, expertise, and possibly industry connections. Recognizing this mutual value is key to successful negotiations.

In summation, while term sheets are non-binding, the negotiations that shape them set the stage for the startup's relationship with its investors. Approaching these discussions with preparation, respect, and a willingness to compromise can pave the way for a fruitful partnership.

The Role of Lawyers and Advisors

As founders and investors navigate the complexities of term sheets, the guidance of seasoned professionals becomes invaluable. Lawyers and advisors, equipped with years of experience and specialized knowledge, play pivotal roles in ensuring the process is seamless, fair, and protective of both parties' interests.

Infographic: The Role of Lawyers and Advisors
Infographic: The Role of Lawyers and Advisors

Why Legal Counsel is Crucial

  • Expertise: Legal professionals, especially those with expertise in venture capital and startups, understand the nuances and potential pitfalls in term sheets. Their guidance can prevent costly mistakes.
  • Protection: Lawyers ensure that the rights of their clients—whether founders or investors—are safeguarded. This involves checking for ambiguous language, ensuring compliance with regulations, and flagging potentially problematic clauses.
  • Drafting and Review: A term sheet may seem straightforward, but its language is critical. Lawyers ensure that the terms are articulated clearly, leaving no room for future disputes.
  • Negotiation Assistance: While founders and investors take the lead in negotiations, lawyers often play a background role, advising on when to push back, concede, or introduce alternative terms.

The Value of Experienced Advisors

  • Strategic Insights: Advisors, often with backgrounds in entrepreneurship or venture capital, offer a strategic perspective. They can provide advice on valuation, suggest potential investors, or even aid in interpreting market dynamics.
  • Networking: Experienced advisors usually come with a vast network. Introductions to potential investors, partners, or even key hires can be a game-changer for startups.
  • Mediation: In contentious negotiations, a neutral advisor can mediate between founders and investors, ensuring discussions remain constructive.
  • Holistic Guidance: Beyond the term sheet, advisors can offer insights on growth strategies, operational efficiencies, and more, ensuring the startup’s long-term success.

Engaging with Lawyers and Advisors

  • Selection: Just as investors conduct due diligence on startups, founders should vet potential lawyers and advisors. Look for professionals with relevant experience, positive references, and a clear understanding of your industry and goals.
  • Fees and Costs: Be clear about fee structures. Some lawyers might work for a flat fee, while others might charge hourly. Advisors might seek a retainer, equity, or a combination of both. Understand the terms before formalizing any engagement.
  • Open Communication: Maintain open channels with your legal and advisory teams. Keep them informed about any changes, concerns, or shifts in negotiation dynamics.
  • Leverage Expertise: Don’t hesitate to tap into their knowledge. Whether it's a question about a term sheet clause, potential investor, or broader business strategy, they're there to help.

In essence, while term sheets mark the beginning of a potentially long relationship between startups and investors, it's the foundational layer that needs to be set right. Lawyers and advisors act as the guiding beacons in this process, ensuring clarity, fairness, and strategic alignment. Engaging with and leveraging their expertise can make the difference between a successful partnership and a missed opportunity.

Beyond the Term Sheet

While the term sheet forms the cornerstone of a startup’s fundraising journey, it is merely a stepping stone in the intricate dance between startups and investors. Let's explore what lies ahead once that term sheet is signed.

Infographic: Beyond the Term Sheet
Infographic: Beyond the Term Sheet

From Non-Binding to Binding

Remember, most term sheets are non-binding, which means they outline the intent of both parties without legal obligations (with some exceptions like no-shop clauses). But the next steps involve putting these terms into enforceable contracts:

  • Definitive Agreements: These are the legally binding documents that actualize the terms laid out in the term sheet. They include detailed provisions and protections for both parties. Common definitive agreements include:
  • Stock Purchase Agreement (SPA): Details the sale of the company's stock to the investor.
  • Shareholders' Agreement: Lays out the rights and obligations of shareholders.
  • Voting Agreement: Specifies how certain decisions will be made and voted upon by the shareholders.
  • Due Diligence: Before definitive agreements are finalized, investors often engage in due diligence. This rigorous process involves:
  • Financial Scrutiny: Reviewing the company’s financial statements, debts, revenues, etc.
  • Operational Evaluation: Assessing company operations, supplier contracts, customer agreements, etc.
  • Legal Review: Checking for any legal risks, ongoing disputes, intellectual property issues, etc.

The Fundraising Close

Upon successful due diligence and the finalization of definitive agreements, the investment round officially closes:

  • Capital Transfer: Investors transfer the agreed-upon funds to the startup.
  • Equity Allocation: Corresponding equity, as per the term sheet and definitive agreements, is allocated to investors.

The Post-Investment Journey

The journey doesn't end with the close of the investment round. Here's what to expect:

  • Board Meetings & Governance: If investors are granted board seats or observer rights, regular board meetings become an integral part of the startup's governance.
  • Reporting & Communication: Startups typically provide regular updates to investors, sharing financials, growth metrics, challenges, and milestones.
  • Future Funding Rounds: As the company grows, it may seek additional funding rounds, each potentially requiring new term sheets and negotiations.
  • Exit Strategy: Whether it's an acquisition, merger, or IPO, the eventual exit strategy will be another milestone where the terms of initial and subsequent investments play a critical role.

In summation, the term sheet is undeniably pivotal, setting the tone for the relationship between startups and investors. Yet, it's just one part of a multifaceted journey. Both parties must continuously collaborate, communicate, and adapt to changing circumstances to ensure the mutual success of their shared venture.

How to Create a Startup Term Sheet

Creating a term sheet is a meticulous task. It acts as the blueprint for the definitive agreements that will follow, and as such, both clarity and precision are paramount. Here's a step-by-step guide on how to craft one:

Infographic: How to Create a Startup Term Sheet
Infographic: How to Create a Startup Term Sheet

Start with the Basics

  • Header: Include the names of the startup and the investor(s), the date, and a title indicating it's a term sheet.
  • Introduction: A brief paragraph stating the document's purpose and emphasizing its non-binding nature, except for specific provisions like confidentiality or exclusivity periods.

Outline the Deal Structure

  • Type of Investment: Clearly state whether the deal involves equity, convertible notes, or another form of investment.
  • Amount to be Invested: Specify the total capital the investor will provide.
  • Valuation: State both the pre-money and post-money valuation, determining the percentage ownership the investor will receive.

Define Economic Terms

  • Price Per Share: Based on the valuation and the number of shares, determine the price per share.
  • Liquidation Preferences: Detail how payouts will be handled in the event of a company sale or liquidation.
  • Dividend Provisions: Outline any provisions related to dividends, whether they're cumulative or non-cumulative.

Detail Control and Decision-making Provisions

  • Board Composition: Describe the makeup of the board post-investment.
  • Voting Rights: Detail any specific rights or veto powers granted to the investor.
  • Protective Provisions: Highlight any protective rights given to the investor to safeguard their investment.

Discuss Founder Considerations

  • Vesting: Provide details on any changes or conditions applied to the founder's stock vesting.
  • Founder Activities: If there are any restrictions or expectations regarding founders' involvement in the company or other ventures, specify them here.

Address Future Financing

  • Pre-emptive Rights: Detail if current investors have the right to participate in future funding rounds to maintain their ownership percentage.
  • Anti-Dilution Provisions: Specify any clauses that protect the investor from dilution in subsequent financing rounds.

State Other Key Provisions

  • Confidentiality: Any expectations regarding non-disclosure of the term sheet or related discussions.
  • No-Shop or Exclusivity Clause: If applicable, indicate a period during which the startup agrees not to seek alternative investments.
  • Leave Room for Negotiations: While the term sheet is the result of initial discussions, it's vital to remain open to adjustments. Often, the first draft is a starting point, and further negotiations will shape the final agreement.
  • Concluding the Term Sheet: Conclude with a section that reiterates the non-binding nature of the document, except where explicitly stated. It's common to add a space for signatures, even if symbolic, indicating both parties' agreement to the terms discussed.
  • Seek Legal Counsel: Always, always, always have the term sheet reviewed by a legal professional experienced in startup financings. They can offer guidance, identify potential issues, and ensure the terms are in your best interest.

In essence, creating a term sheet is both an art and a science. While it's guided by market standards and legal necessities, the unique nature of each startup and investor relationship means every term sheet will be distinct. Craft it with care, clarity, and foresight, and it will pave the way for a fruitful partnership.

Term Sheet - Template

Here's a simplified term sheet template. Remember, this is a basic representation and might need to be customized based on specific deal circumstances, jurisdictions, and the nature of the transaction. Before using it for any formal purpose, it's always advisable to consult with legal professionals to ensure it aligns with all pertinent requirements and considerations.

Infographic: Term Sheet - Template
Infographic: Term Sheet - Template

[Name of Company (the "Company")]

This Term Sheet summarizes the principal terms of a potential investment and does not constitute a legal offer. Any investment will only be made following the negotiation and execution of definitive agreements.

  1. Transaction: Sale and purchase of [Number of Shares] shares of [Type of Shares, e.g., Preferred Stock] of the Company.
  2. Purchase Price: $[Amount] per share for an aggregate purchase price of $[Total Amount].
  3. Pre-Money Valuation: $[Amount].
  4. Closing Date: On or before [Specific Date], or another mutually agreed upon date.
  5. Use of Proceeds: Proceeds from the investment will be used for [Specific Purpose, e.g., product development, marketing, general working capital].
  6. Dividends: [Specify if there are any dividends, e.g., "Cumulative dividends at the rate of [X%] per annum"].
  7. Liquidation Preference: In the event of any liquidation or winding up of the Company, [Type of Shares] holders will be entitled to receive [Specify Preference, e.g., "an amount equal to their original purchase price prior to any distribution to holders of Common Stock"].
  8. Conversion: Shares of [Type of Shares] are convertible into Common Stock at the option of the holder at any time.
  9. Voting Rights: Holders of [Type of Shares] will vote together with holders of Common Stock on an as-converted basis.
  10. Anti-Dilution Provisions: [Specify any anti-dilution protections, e.g., "In the event the Company issues additional shares at a purchase price less than the current [Type of Shares] price, appropriate adjustments will be made to the conversion price to protect investors."]
  11. Board Representation: The Company will ensure that [Number, e.g., "one"] board seat is available for a representative of the [Type of Shares] holders.
  12. Confidentiality: All parties will maintain the confidentiality of all disclosures made in connection to this transaction.
  13. Exclusivity: For a period of [Number of Days, e.g., "60"] days from the date of this Term Sheet, the Company agrees not to solicit, negotiate or accept any offer from any other party concerning the sale of the Company's securities.
  14. Legal Fees: Each party will bear its own legal fees and other costs associated with the transaction.#
  15. Binding Provisions: The sections on "Confidentiality" and "Exclusivity" are binding. All other provisions are non-binding and for discussion purposes only.
  16. Expiry: This Term Sheet will expire on [Expiry Date], unless extended mutually by both parties.

This template provides a basic overview of the key elements usually found in a term sheet. Depending on the specific nature of the deal, complexities, and the jurisdiction, many other terms, provisions, or clauses may need to be added.


The world of startups is as exhilarating as it is intricate. Each step, from ideation to scaling, is marked by its challenges and triumphs. Yet, amidst all this, the term sheet stands out as a testament to a startup's potential and its journey towards achieving its vision.

Throughout this guide, we've delved deep into the fabric of term sheets, unraveled its components, and demystified its importance. More than just a non-binding document, it's a reflection of mutual trust and belief between founders and investors. It's a dance of negotiation, a balance of power, and a pledge of partnership.

As you embark or continue on your entrepreneurial journey, let this guide be a beacon. Remember:

  • Educate Yourself: Knowledge is power. Understand each clause, each term, and each implication.
  • Engage Professionals: Lawyers and advisors are not just optional; they're essential. Their expertise can save you from pitfalls and ensure you're always on solid ground.
  • Negotiate with Foresight: It's not just about the present, but also the future. Consider how terms might affect future rounds, exits, or unforeseen events.
  • Build Relationships: Beyond money and equity lies the relationship with your investor. Cultivate it, nurture it, and let it be a source of mutual growth.

In the grand tapestry of entrepreneurship, a term sheet might seem like a mere thread. But it's often this thread that holds everything together, weaving dreams into reality. As you step into the realm of investments and partnerships, let your term sheet be crafted with wisdom, vision, and hope.

Here's to building, scaling, and achieving greatness. Here's to the next chapter of your startup story.

Startup Term Sheets: Everything You Need to Know (Including Template)

Key Takeaways

Definition & Significance: A term sheet is a non-binding agreement outlining the basic terms of an investment, serving as a foundation for more detailed, legally binding documents.

Detailed Components: Term sheets encapsulate essential aspects like deal structure, economic terms, decision-making provisions, founder considerations, and clauses for future financings.

Crucial Role of Professionals: Engaging legal counsel and advisors is paramount in drafting, reviewing, and negotiating term sheets to protect interests and ensure clarity.

Beyond the Document: After the term sheet, startups engage in due diligence, definitive agreements, and ongoing investor relationships, with the term sheet serving as the guiding document.

Resources for Further Exploration: From books to online platforms and networking events, numerous resources are available for deepening understanding and effectively navigating the world of term sheets and startup investments.

Key Takeaways


Answers, To The Most Asked Questions

Contact us

How long is the typical duration of a term sheet's validity?

Do all investors get the same terms on a term sheet during a funding round?

Are term sheets used only for equity-based investments?

Can startups have multiple term sheets from different investors at the same time?

What happens if there's a breach of a term sheet's clauses?

You may like

10 Best Cyber Security Startup Ideas

10 Best Cyber Security Startup Ideas

Discover the most promising cybersecurity startup ideas for 2023. Drive innovation, meet market demands, and elevate digital safety. Start your journey now!

10 Best Software Startup Ideas

10 Best Software Startup Ideas

Discover the hottest software startup ideas for 2023. Dive into trends, market potentials, and launch strategies to kickstart your entrepreneurial journey!

10 Pros and Cons of Venture Capital You Should Know

10 Pros and Cons of Venture Capital You Should Know

Explore the dynamics of venture capital. Dive into its benefits, potential pitfalls, and learn how it can shape startup trajectories. Make informed decisions with our guide.

10 Unique Clothing Business Ideas

10 Unique Clothing Business Ideas

Discover groundbreaking fashion business concepts for 2023! From sustainability to tech trends, master the art of differentiating your brand. Dive in now!