You have your investor pitch deck ready to entice investors with your incredible ideas. But how do you send it to them? Even with a brilliant startup idea, a team of enthusiastic individuals, a promising marketing strategy, and potential to rise in the competitive market, you still need investment capital to give wings to your business model. To reach venture capital investors and entice them with your incredible proposal, you need to create a compelling and professional investor presentation that presents a detailed vision of your perspective. This will influence VCs to lend you the financial support you are looking for. spectup offers a fabulous Pitch Deck Consultant and Design Service.
What Should Be the Purpose of Your Investor Pitch Deck?
A pitch deck is created, structured, and prepared to give investors an overview of your business or the entire strategy behind your initial startup. It reviews your product, the working model of your business plan, financial information, and customer, competitor, and market information. The primary objective of your pitch should be to provoke the interest of VCs by highlighting the uniqueness and profitability of your concept. This will urge investors to schedule a follow-up meeting with you and listen to your idea instead of ignoring your pitch. In short, the initial engaging presentation deck will be the first impression of your company or brand, giving you hope from investors. Now that you know what a pitch deck is and what it does for you, it’s time to learn how to send it to investors.
Sending Your Pitch Deck Perfectly
Your pitch deck is the key to your investment opportunity and needs to be delivered with precision. When sending a summarized version of your pitch deck to multiple VCs who might show interest in your idea, consider reaching out to investor headhunting firms for assistance in finding the right investors to target.
A Captivating Narrative
Investors usually spend about 4 minutes reading multiple pitches coming to them. So, make your narrative gripping enough to make them demand more details! Angel investor Ariel Polar states, “I want a deck that right off tells me what it is about.” Make sure your opening sentences are concise and gripping and deliver the essence of your idea without a lengthy description. Follow with simplicity and clarity. Describe how your product stands out. Your pitch deck will likely go through associates before reaching the VC, so invest time in designing an eye-catching subject sentence.
Review Your Pitch Deck Before Sending
Once the investor is hooked, they will want to learn more. Review your pitch deck from every angle before sending a professional, concise deck. Explain the market size, challenges, active team members, and expected return on investment.
Don't Share Everything
Sharing every thought is not the right approach. Each slide must give investors something to ponder and invite you for further discussion. Leave private and confidential information for in-person meetings.
Exclusive Market Survey
Before building your pitch deck, study your target market. Investors want to know that you understand your market and can benefit it.
Deliver It With The Right Attitude
Perfectionism may plant a seed of doubt in the investor's mind. Refrain from sounding obsessive or overly optimistic and maintain an unprejudiced attitude throughout the pitch deck.
Formalities To Keep In Mind
To ensure that your pitch deck looks professional and visually appealing, consider using a presentation design service that can help you create a customized and impactful design that highlights your key messages.
Easily Downloadable Files
When sending your pitch deck, consider enlisting the help of startup consulting services to ensure that your presentation is polished and professional. Additionally, make sure your pitch deck is in PDF format and less than 10 MB, allowing investors to easily access your file on all major operating systems.
How to Follow Up with Investors After Sending Your Pitch Deck
Sending your pitch deck to investors is only the first step in securing funding for your startup. To increase your chances of success, it's important to follow up with investors after they have received your pitch. Here are some tips for following up with investors:
Give Them Time
After sending your pitch deck, give investors time to review it and consider your proposal. Avoid sending follow-up emails or calls immediately after sending your pitch, as this can come across as pushy and desperate. Instead, wait a few days or a week before following up.
While you don't want to be pushy, it's important to be persistent in following up with investors. Investors are busy people, and they may forget about your pitch if you don't follow up. Send a polite email or make a quick phone call to check in and see if they have any questions or concerns.
Customize Your Follow-Up
When following up with investors, personalize your message based on their previous interactions with you. Reference any conversations or meetings you have had, and tailor your message to their specific interests and concerns.
Provide Additional Information
If investors have expressed interest in your startup, provide them with additional information to help them make a decision. This could include financial projections, market research, or case studies. Make sure to highlight the unique selling proposition of your startup and explain why it is a good investment opportunity.
Remember to be gracious and respectful in all of your interactions with investors. Even if they decide not to invest in your startup, they may be able to provide valuable feedback or introduce you to other investors who may be interested.
Keep the Conversation Going
After following up with investors, keep the conversation going by providing regular updates on your startup's progress. This can help build a relationship with investors and keep them interested in your startup over time.
By following these tips, you can increase your chances of securing funding for your startup by following up with investors after sending your pitch deck.
Mistakes to Avoid When Sending Your Pitch Deck to Investors
Pitching to investors can be nerve-wracking, and even a small mistake can ruin your chances of securing funding for your startup. Here are some common mistakes to avoid when sending your pitch deck to investors:
Sending Your Pitch Deck to the Wrong Investors
One of the biggest mistakes you can make is sending your pitch deck to investors who are not interested in your industry or stage of development. Do your research and target investors who are a good fit for your startup.
Overloading Your Pitch Deck with Information
Investors are busy people, and they don't have time to read a lengthy pitch deck. Keep your slides concise and to the point, and focus on the most important information.
Not Tailoring Your Pitch to the Investor
Every investor is different, and you need to tailor your pitch to their specific interests and investment style. Research the investor before you pitch and customize your presentation accordingly.
Making Unrealistic Claims
Investors are skeptical by nature, and they will see right through unrealistic or exaggerated claims. Be honest and transparent about what your startup can realistically achieve.
Failing to Explain Your Business Model
Investors want to know how your startup plans to make money. Make sure your pitch deck clearly explains your business model and how you plan to generate revenue.
Ignoring the Competition
Investors want to know that you understand your competition and can differentiate yourself in the market. Make sure your pitch deck includes a clear analysis of your competitors and how you plan to stand out.
Neglecting Your Team
Investors want to know that your team has the skills and experience to execute your business plan successfully. Make sure your pitch deck highlights the qualifications and relevant experience of your team members.
Using Poor Design
Your pitch deck should not only be informative but also visually appealing. Use high-quality images, choose a consistent color scheme and readable fonts, and avoid cluttering your slides with too much information.
Sending Unsolicited Emails
Sending unsolicited emails to investors is a surefire way to get your pitch deck ignored. Build relationships with investors before you pitch, and make sure they are interested in hearing from you.
By avoiding these common mistakes, you can create a compelling pitch deck that grabs the attention of investors and increases your chances of securing funding for your startup.
Sending a pitch deck to investors is a crucial step in securing funding for your startup. To make the most of this opportunity, your pitch deck needs to be captivating, concise, and professional. Follow the tips and advice outlined in this blog post to increase your chances of success, and avoid common mistakes that can ruin your chances of securing funding. Remember to personalize your messages, tailor your pitch to the investor, and be persistent in following up. Contact services like SpectUp for Pitch Deck Consultant and Design Services, and use their expertise to create a customized and impactful design that highlights your key messages. With the right approach, your pitch deck can be the key to successfully securing the investment capital you need to bring your business model to life.
The purpose of an investor pitch deck is to provoke the interest of VCs by highlighting the uniqueness and profitability of your concept.
Your pitch deck needs to be delivered with precision and should be captivating, concise, and professional.
Send your pitch deck in PDF format and less than 10 MB.
After sending your pitch deck, give investors time to review it and consider your proposal.
Tailor your follow-up messages to the investor's specific interests and concerns.