Pre-Seed Stage Funding For Startups - Complete Guide

[+scroll down]

Pre-Seed Stage Funding For Startups - Complete Guide

[+scroll down]

6 min read

6 min read

6 min read

Funding & Investors

Jan 22, 2026

Learn what is pre-seed funding of startup capital stage, fueling idea validation, MVP development, and customer discovery before product-market fit.

Learn what is pre-seed funding of startup capital stage, fueling idea validation, MVP development, and customer discovery before product-market fit.

Niclas Schlopsna, Partner at spectup

Niclas Schlopsna

Partner

spectup

Niclas Schlopsna, Partner at spectup

Niclas Schlopsna

Partner

spectup

Niclas Schlopsna, Partner at spectup

Niclas Schlopsna

Partner

spectup

Table of content

Summary

What pre-seed funding actually means and why it's the "soil testing" phase before you build anything

[01]

What pre-seed funding actually means and why it's the "soil testing" phase before you build anything

[01]

What pre-seed funding actually means and why it's the "soil testing" phase before you build anything

[01]

How much startups typically raise at pre-seed ($500K-$2M) and the funding instruments used

[02]

How much startups typically raise at pre-seed ($500K-$2M) and the funding instruments used

[02]

How much startups typically raise at pre-seed ($500K-$2M) and the funding instruments used

[02]

Who invests at pre-seed stage of startups?

[03]

Who invests at pre-seed stage of startups?

[03]

Who invests at pre-seed stage of startups?

[03]

What pre-seed investors actually look for? (hint: it's not revenue or hockey-stick projections)

[04]

What pre-seed investors actually look for? (hint: it's not revenue or hockey-stick projections)

[04]

What pre-seed investors actually look for? (hint: it's not revenue or hockey-stick projections)

[04]

How to know if your startup is ready for pre-seed or still in the idea phase?

[05]

How to know if your startup is ready for pre-seed or still in the idea phase?

[05]

How to know if your startup is ready for pre-seed or still in the idea phase?

[05]

Most founders rush to raise money before they know what they're building, or if anyone wants it. They chase checks, pitch investors, and burn months wondering why they are hitting rock bottom. It's more likely chasing the wrong trend and ending up in the pitfall.

For such startups, Pre-seed stage exists. It's not a smaller seed round. It's a completely different stage with a completely different purpose. More likely, to make you understand that before capital raising, your focus should be building the base.

TL;DR: Pre-seed stage of startups is about proof. You're testing if the ground holds before pouring any foundation. Typical raises sit around $700K via SAFEs. Investors want founders who learn fast, not revenue machines but making sure that founders are learning on their way to scale up. Nail the fundamentals now, or watch your house collapse later.

Pre-Seed Funding Stage is all about testing and refining the idea and making sure to have enough evidence to prove that its worth building. The early stage of startup fundraising model and is shown in this inforgraphic like iceberg

Pre-Seed Funding Stage for startups is like testing the Soil

Let's think of this as owing the house. Pre-seed is where you test if the ground can hold anything at all. You're not building yet, instead it is more like you're figuring out if building here even makes sense.

  • Typical pre-seed raises sit around $700K

  • Usually through SAFEs.

  • Investors aren't expecting revenue machines.

They're betting on founders who learn fast, adapt faster, and don't mistake a pitch deck for a product.

Understanding what is pre-seed funding power for Early-Staged Startups Growth:

The goal here is simple and quite evident:

  • Gather enough evidence to prove this is worth building.

  • Early users.

  • Customer conversations.

Data that shows the problem is real and your solution clicks.

  • Don't scale yet.

  • Don't hire ahead of traction.

Just answer one question - Is this worth building?

If you are sure of that, go ahead with grit. Once you have proved it, you walk into seed conversations with proof. And if you are looking for the difference between pre-seed vs seed funding of startups, we have got you covered for this as well.

An infographic titled "Pre-seed Funding for Startups" outlines the strategic goals crucial for early-stage success. The visual displays three main objectives—conducting customer discovery, refining the value proposition, and assembling a core team—connected in a stepwise flow. At the bottom, the graphic emphasizes that pre-seed funding is often referred to as "Capital to Learn." The design uses clear, modern elements to illustrate the steps and mindset behind pre-seed funding for startups.

With nearly a decade of experience in startup fundraising, spectup recommends approaching pre-seed funding as "capital to learn."

This stage should finance essential experiments and validation activities before pursuing growth capital, thereby reframing investor discussions from a position of need to one of partnership.

It is noteworthy that only 3% of applicants secure pre-seed funding, typically raising approximately $700,000 through Simple Agreement for Future Equity (SAFE) notes.

Pre-Seed Investors: Who Actually Writes These Checks?

Pre-seed stage and seed investors aren't the same people. Miss this, and you'll spend months pitching funds that don't touch your stage.

Pre-seed investors embrace chaos. They're not expecting clean metrics or hockey-stick charts. They're betting on you

  • The founding team's ability to figure it out when nothing is figured out yet.

That's a fundamentally different bet than seed stage or Series A.

  • Competition is fierce.

  • You need to be on top of personal branding.

  • The founders who win aren't blasting every investor on LinkedIn. They're targeting the right profiles before sending a single email.

Looking for pitch deck design service to stand out in the deal competition, make sure to connect with us.

A bar chart infographic titled "Pre-seed Funding Trends for Startups 2013–2024," visualizing annual pre-seed investment in billions of dollars. The chart shows a dramatic rise from $0.5B in 2013 to a peak of $8.5B in 2021, followed by a correction to $4.0B in 2024. The annotation highlights that the 2021 peak represented a 1600% increase from 2013 levels, illustrating the volatile growth and normalization in pre-seed startup funding trends over the past decade. The keyword focus is pre-seed-funding-trends-for-startups.

Know who actually plays at pre-seed:

For this, the formula is simple.

3-F's ruling the ground.

3-F's are like the original venture capitalists before venture capital existed.

  • Founders

  • Friends

  • Family.

The first believers. They're not investing in your TAM, they're investing in you. Often the fastest money you'll raise, with minimal due diligence, often within days or weeks.

  • Usually contribute $25K-$100K

  • Typically invest via SAFE notes or convertible notes to keep legal costs low

Angel investors and accelerators.

Individuals and programs built to spot promise before proof exists. They've seen enough raw startups to bet on potential, not performance.

  • Writes idividual checks ranging from $10K-$100K

  • Often brings industry expertise alongside capital

  • Accelerators like Y Combinator or Techstars offer $100K-$500K plus structured mentorship and network access

  • Can move quickly (2-6 weeks) once they see founder-market fit and early validation

Micro-VCs and early-stage funds.

Smaller firms that specialize in the earliest, riskiest bets. They expect most investments to fail, but they're hunting for the ones that won't.

  • Match your stage to the right investor type.

  • Clear categories. Right length. Keeps moving.

  • Specialized firms writing $250K-$2M checks.

Conduct more thorough due diligence (4-8 weeks) but bring credibility that attracts follow-on seed investors

Focus on specific these:

  • Geographic (supporting regional ecosystems)

  • Sector-specific (fintech, healthtech)

  • Stage-obsessed funds

An infographic titled "Typical Pre-Seed Funding Investors for Startups" showcases three main investor types in the pre-seed stage: founders, friends, family (contributing $25K-$100K, minimal due diligence), angel investors and accelerator programs (checks of $10K-$100K, mentorship, fast deal flow in 2025), and micro-VCs/early-stage funds (checks of $250K-$2M, more thorough due diligence, institutional involvement). The design uses icons and clear headings to visually organize the investor categories and their characteristics, focused on the keyword: typical pre-seed-funding-stage investors for startups.

Match the Money to the Moment

Only 3% of pre-seed applications get funded.
You need precision.

Just take it as Dating.

  • Don't propose on the first coffee. And don't stay casual when someone's ready to commit.

Here isthe cheat code:

  • Still building your MVP with napkin sketches? Friends and family money.

  • Don't waste micro-VC intros when you've got nothing to show.

  • But once you've got traction. maybe early users, real data, something moving, don't stay stuck in your personal network. That's when institutional pre-seed investors make sense.

Wrong investor at the wrong time burns intros you can't get back. Match the ask to where you actually are, not where you hope to be.

What Pre-Seed Investors Actually Want

Forget what works at seed.

  • Detailed financial models?

  • Hockey-stick projections?

At pre-seed funding stage, that stuff backfires. It signals you don't understand what stage you're at.

Pre-seed investors aren't buying your spreadsheet. They're buying you:

  • Your insight

  • Your resilience

  • Your ability to adapt when everything breaks. And it will break.

Here is the data that keeps them hooked:

Founder-Market Fit:

Just like before the launch of any product in market, it goes through different trials and errors stages, the product at pre-seed is highly likely You - As a Founder.

Why 'You' is the question at Pre-seed Funding Stage?

  • Have you lived this problem?

  • Spent years in the industry you're disrupting?

  • Can you explain why you specifically are the one to solve it?

Inforgraphic explaining the need of Why You are the best candidate to raise capital for pre-seed stage funding in early growth. the blog emphasizes on fundraising strategies and the importance of relevant investors in this stage for capital raising shared by spectup

Investors want founders who'll pivot the solution a hundred times but never abandon the mission.

97% of applications get rejected. They need to believe you'll outlast the nos.

Problem-Solution Clarity

Explain the problem in one sentence. If it takes a paragraph, you don't understand it well enough. It needs to be as simple as the clear water that anyone who look at it grasp the notion.

  • Is your solution a painkiller or a vitamin?

  • Painkillers get funded. Vitamins get polite passes.

We have seen while moving with founders that the perfect founders exists and they close deals because:

  • Razor-sharp problem clarity. Every single one had this trait that made them shine.

Early Traction Signals

No revenue? Fine. But show something.

  • Waitlist signups.

  • Pilot participants.

  • LOIs from potential customers.

  • Users returning to your prototype.

  • Inbound interest that proves people are actively hunting for what you're building.

It's not like deals will not be closing at $0 revenue. They does, but the validation signals must be undeniable.

Vision Without Fantasy while pitching for Pre-Seed Stage:

It more like you are being handed over the magic wand, but you need to write the perfect spell that would make it work.

  • Where's this going in 3-5 years?

  • What has to be true to get there?

  • Can you talk go-to-market even if the numbers are directional?

Investors want strategic thinking, not spreadsheet gymnastics projecting $100M ARR by year three. They've seen that movie. It always bombs.

Nail these four, and you're not just another application.
You will be among the Top 3% getting chance to show the grit in real-time.

An infographic titled "Pre-Seed Funding for Startups: Investors Expectational Benchmarks" features three interconnected circles illustrating investor expectations at the pre-seed stage. The three benchmarks highlighted are founder–market fit and conviction, early traction signals that prove demand, and a clear problem–solution narrative. The image visually emphasizes the importance of these elements for startups seeking pre-seed investments

Test the Soil Before You Build

As described earlier, pre-seed stage for startups is the foundation test that determines whether everything you build next stands or collapses. Think of it this way: every skyscraper starts with soil samples, not steel beams. Architects don't guess if the ground will hold, instead they prove it. So, if you have enough capacity prove the ROI, go all in for capital raising. You've earned it.

If not, stay in the soil-testing phase. It's the smartest investment you'll make.

Ready to Build on Solid Ground?

At spectup, we help founders know exactly where they stand and what to prove next. we are fundraising advisors helping startups with investor outreach and provision of pitch deck design service that helps them lock investor deals.

Connect with us and let's lock venture capital to grow!

Niclas Schlopsna, Partner at spectup
Niclas Schlopsna, Partner at spectup
Niclas Schlopsna, Partner at spectup

Niclas Schlopsna

Partner

Ex-banker, drove scale at N26, launched new ventures at Deloitte, and built from scratch across three startup ecosystems.

You may also like